Data Analyst Performance Marketing (hp)

Job Summary:
The Data Analyst, Performance Marketing will play a critical role in developing forecasting models and scenario planning for HP’s Worldwide Consumer Services Marketing team. This role focuses on analyzing global performance data, building statistical models, and providing actionable insights to influence marketing strategy and drive subscriptions for HP’s All-In Plan and Instant Ink. The analyst will collaborate closely with Customer Success and Global Business Unit teams, ensuring marketing efforts are data-driven and optimized for success.

Key Responsibilities:
• Data Analysis: Gather and analyze internal performance marketing data to identify trends, share findings, and develop reports in partnership with the Performance Marketing Manager.
• Forecasting Models: Develop and maintain statistical models to predict future subscription volumes, costs, and customer acquisition rates based on historical data and current market trends.
• Scenario Planning: Conduct sensitivity analysis to assess the impact of various market scenarios and potential risks on subscription forecasts.
• Trend Identification: Monitor emerging performance trends and connect insights from market performance and data sources such as Google Analytics and Adobe Analytics.
• Lead with Data: Track key performance metrics, analyze results, and provide actionable recommendations to iteratively refine marketing strategies.
• Collaboration is Key: Build strong partnerships across product management, design, marketing, and other cross-functional teams to drive seamless execution.

Requirements:
• Experience:
•            5+ years of proven experience in marketing analytics, forecasting, or a related role, ideally within technology or consumer software.
•            Demonstrated success in developing forecasting models with inputs from marketing and media channels (e.g., paid media, affiliate, CRM).
•            Proficiency in data analysis software (e.g., Excel, SPSS, SAS, Python).
• Education:
•            Bachelor’s degree in Statistics, Economics, Business Analytics, Marketing, or a related field.
JOB IS FROM: italents.netVIEW• Leadership Skills:
•            Strong analytical and problem-solving skills with the ability to turn data-driven insights into impactful strategies.
•            Exceptional organizational, planning, and project management skills, with the ability to balance multiple high-priority tasks.
• Communication & Collaboration:
•            Excellent written and verbal communication skills, including crafting compelling presentations and marketing collateral.
•            Proven ability to collaborate with cross-functional teams and influence stakeholders across various levels.


Knowledge & Skills:
• Data Forecasting and Modeling
• Marketing Analytics and Strategy
• Statistical Analysis
• Program and Project Management
• Key Performance Indicators (KPIs)
• Market Trend Analysis
• Digital Analytics Tools (Google Analytics, Adobe Analytics)


Impact & Scope:
• Impacts global marketing strategies and subscription growth efforts through data-driven insights and forecasts.
• Leads projects requiring collaboration across multiple disciplines and regions.


Disclaimer:
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The base pay range for this role is $104,800 to $158,250 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only).  Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including; 

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.